There is a particular species in the modern AI ecosystem. They live in carousels, talk about hacks, and promise that these 35 prompts will transform your business. They are loud, confident, and disconnected from how real organisations work.
This article explains why prompt packs are not a strategy, and how to move from one-off novelty to integrated prompt systems.
The Problem With Top 35 Prompts
### 1. They are divorced from your context
Generic prompts do not know your brand voice, risk settings, product limits, or workflows.
### 2. They encourage copy paste, not real capability
Staff learn to paste incantations instead of learning how to structure, refine, and manage prompts.
### 3. They fragment your organisation
Without a shared library or governance, every team creates their own prompts, leading to chaos.
AI Is A System, Not A Screenshot
In real organisations:
– a single prompt is a sentence
– a prompt system is a language, workflow, and governance layer
Signs You Are Still In Prompt Bro Territory
– Screenshot prompts in chat
– No central library
– No owners
– No tracking of what works
– Endless prompt slides
What Integrated Prompt Systems Look Like
### 1. Prompts linked to workflows
Each workflow has its own tested, documented prompt set.
### 2. Shared context blocks
Brand voice, compliance rules, and tone guidelines become reusable building blocks.
### 3. A living prompt library
Prompts are versioned, owned, stored, and improved.
### 4. Prompts integrated into tools
Prompts run behind buttons in CRM, email, or help desk systems.
Building Real Capability
### Step 1. Pick three real use cases
Choose frequent, painful tasks.
### Step 2. Co design prompts with end users
Design prompts with the people who will rely on them.
### Step 3. Test in real conditions
Track time saved, edits, and satisfaction.
### Step 4. Capture lessons back into the library
Update the prompts and documentation.
### Step 5. Establish light governance
Someone owns the library, updates it, and manages risk.
How To Respond To Prompt Packs
Ask:
– How will these be adapted to our reality
– Who owns them
– How do we measure success
– How do they integrate with workflows
Final Thought
Prompt Bros offer entertainment, not capability. Real strategy comes from systems, not screenshots.
