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Change Lab Case Study

Change lab case study ministry of insights nz

De-Risking Transformation in a Complex Enterprise

Client

A large enterprise organisation with multiple business units, legacy systems, and operations across several regions.

Challenge

The organisation was planning a major transformation program involving new technology platforms, process redesign, and changes to roles and responsibilities.

Past transformation efforts had struggled with:

  • Change fatigue and low trust among staff
  • Conflicting priorities between business units
  • Patchy adoption of new tools and processes
  • Hidden risks emerging late in the rollout

Leadership wanted to avoid another “big bang” project that looked good on slides but created disruption on the ground. They needed a way to test change approaches, anticipate resistance, and design a smoother path to adoption.


Approach

The organisation partnered with Ministry of Insights to use Change Lab, an AI supported environment for testing and refining change strategies before full-scale implementation.

Working with change, HR, and operational leaders, Ministry of Insights:

  • Mapped key stakeholder groups, change impacts, and likely points of friction
  • Modelled different rollout sequences, communication approaches, and support models
  • Simulated how engagement, adoption, and productivity might shift under each scenario
  • Identified high-risk combinations of timing, messaging, and workload

Instead of relying solely on intuition and past experience, Change Lab allowed the team to “pre-experience” the change through multiple lenses.


Outcomes

Using Change Lab, the organisation was able to:

  • Redesign the rollout into smaller, better sequenced waves
  • Target additional support and training to the most impacted teams
  • Adjust communication timing to avoid peak operational periods
  • Anticipate specific objections and prepare clear, evidence based responses
  • Reduce the likelihood of critical operational disruptions during transition

The program team reported fewer surprises and more constructive engagement from frontline leaders.


Value Delivered

The Change Lab engagement delivered:

  • A more realistic view of how people would experience the change
  • Fewer last minute plan changes and emergency workarounds
  • Stronger alignment between executives, program teams, and business units
  • Higher adoption rates in the early phases of rollout

Most importantly, the transformation shifted from “pushing change onto people” to designing change with a clearer understanding of human and operational reality.


Why It Worked

This approach was effective because:

  • Change was treated as something to be tested and iterated, not assumed
  • AI was used to explore patterns and scenarios, not to dictate decisions
  • Human insight, culture knowledge, and local context remained central

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Last modified: December 30, 2025
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