Insights

Insights, Satire

The Church of AI Hype: Where Gurus Preach and Nothing Ever Changes

There is a new religion in town. Sunday is now a LinkedIn carousel, the pulpit is a keynote stage, and the sermon is a breathless promise that AI will disrupt, transform, revolutionise and reimagine absolutely everything. Then Monday arrives. Your inbox is the same. Your workflows are the same. Your customers are the same. The …...

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Insights, Prompt Engineering, Satire

The LinkedIn Prompt Bros Are Not Your Strategy

There is a particular species in the modern AI ecosystem. They live in carousels, talk about hacks, and promise that these 35 prompts will transform your business. They are loud, confident, and disconnected from how real organisations work. This article explains why prompt packs are not a strategy, and how to move from one-off novelty...

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AI Training, Insights, Satire

Death by AI Workshop: Why Nothing Ever Changes

There is a very specific dance playing out in organisations right now. Someone in leadership says, “We should do something about AI.” Two weeks later, everyone’s calendar is full of AI workshops. Same faces. Same rooms. Same slide decks with slightly different titles. “AI Bootcamp.”“AI...

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Insights, Satire

A Short, Sharp Satire on the Rise of the Unqualified and the Suddenly “AI Leading”

Tattoos became popular amongst the servicemen of the Allies during World War II. An invitation for the Duchess.

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