Sophia Kats is an Experience Lead who designs and improves how people interact with services, systems, and organisations. She focuses on creating clear, intuitive experiences by connecting user needs with practical design and delivery decisions.
Who we are
Ministry of Insights exists to help organisations make complex change safer and more honest. We specialise in the hard work that sits between strategy and implementation, where real people, processes and constraints live.
Practical experience in digital, operations and change
Deep respect for the people who have to live with decisions
Careful use of AI supported simulation to see further ahead without guessing
Our team brings together specialists in AI strategy, business analysis, design, and data-driven innovation. Each member combines technical expertise with a practical understanding of how organisations actually work — helping clients bridge the gap between emerging technology and real-world results. We’re united by curiosity, collaboration, and a shared belief that the best solutions come from diverse minds working together toward measurable outcomes.
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What we believe
Strategy is only real when it survives contact with realityPeople are not a test environment
Good decisions need both evidence and judgement
AI should support humans, not replace them
Governance and transparency are part of the work, not an afterthought
How we work
We listen first. We start by understanding your context, pressures and constraints.We model your organisation and environment, so you can explore options safely.
We simulate scenarios where it helps, without overwhelming you with technology.
We bring back clear options, trade offs and risks so leaders can decide.We stay involved long enough to help turn decisions into delivery.
Who we work with
Councils and public agenciesSMEs
Essential services and large employers
Complex enterprises and service organisations
Any organisation where change has real human and community consequences
Human insight, amplified by intelligent systems
At Ministry of Insights, the real magic happens when people and AI work side by side. Our specialists bring judgment, context, and lived experience. Our AI engines bring scale, speed, and the ability to explore thousands of scenarios in the time it takes to hold a meeting.Together they form a single decision ecosystem: humans setting direction, AI stress testing options, refining assumptions, and surfacing risks and opportunities that would otherwise stay hidden.It is not “humans versus AI.” It is the right mix of both, working together to help organisations move faster, reduce uncertainty, and make smarter, more defensible decisions.
We founded Ministry of Insights to bridge the gap between big-tech capability and real-world business needs in New Zealand and beyond.
Steve Wilson Founder/AI Principal
Steve bridges business and AI, translating complex requirements into clear models and insights that help teams align, spot new opportunities, and make confident, evidence based decisions.
James Chen
CEO
James drives strategy, accountability, and performance at MOI. With sharp leadership and a focus on results, he ensures ideas turn into outcomes, holding the team to account while guiding clients toward measurable growth.
Aroha Thompson CTO
Aroha ensures Changeable’s solutions are robust, scalable, and secure. With hands-on expertise in systems architecture, she delivers the technical foundations that allow innovation to thrive without compromising stability.
Marcus Patel CAIO
Marcus leads transformative strategies through Ai and ethical adoption, bringing a balance of academic rigour and commercial insight. He ensures MOI’s solutions are not only innovative, but also responsible, trustworthy, and future-ready.
Moana Edwards Governance/Ethics
Moana safeguards Changeable’s operations with strong governance, compliance, and risk frameworks. She balances ambition with accountability, ensuring clients can innovate confidently within safe, ethical boundaries.
Hana Okada Simulation Engr
Hana designs and runs AI simulations, turning complex questions into testable models that help teams compare options and de-risk decisions.
Michael Tan Project Manager
Michael ensures projects run smoothly, blending Agile and structured delivery to maximise value. He keeps timelines, budgets, and outcomes aligned, removing roadblocks so clients get results faster.
Nova Bridges Automation Engr
Nova creates smart, automated workflows that connect tools and AI for efficiency. With expertise in coded, no-code and low-code platforms, Nova helps clients save time and scale faster.
Simon Ling Python/ML Engr
Simon builds reliable, production-ready AI applications. With deep expertise in Python and machine learning, he ensures innovative solutions are delivered as practical, working products.
Anjali Sharma Data/Insights lead
Anjali turns raw data into actionable insights, building pipelines and dashboards that make information clear and powerful. Her analysis empowers clients to make smarter, evidence-based decisions with confidence.
Claire Davies Business Analyst
Claire Davies is a Business Analyst who translates complex business needs into clear, practical solutions. She works at the intersection of people, process, and technology, helping teams make better decisions by turning ambiguity into structure and insight.
Sophie Williams Business Analyst
Sophie Williams is a Business Analyst focused on improving how work gets done. She helps teams simplify complex processes, streamline operations, and remove bottlenecks, turning everyday business challenges into practical, measurable improvements.
Andrew Taylor Systems Analyst
Andrew Taylor is a Systems Analyst who designs and improves the systems that keep organisations running. He bridges technical and business teams, translating complex requirements into reliable, scalable solutions that make operations more efficient and resilient.
Laura Domino Change Mgmt
Laura guides organisations through change, ensuring new systems and ideas are embraced, not resisted. She creates adoption strategies that make transformation sustainable for both teams and clients.
Sophia Kats Experience Lead
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