SHAW, NOT so sure…

27/10/2013 § Leave a comment

SHAW, no so sure...

SPOT THE insight…

24/10/2013 § Leave a comment

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Canadian artist Rosea Lake released this photo in 2012, ‘We measure women the same way we measure cylinders,’ she told The Huffington Post that year, in an interview that followed up her startling internet success (over 100,000 reblogs in 24 hours), ‘but no one says it because it’s mean.’ Clearly, terms like ‘asking for it’ – another example from the artwork – are meaner than stating the situation outright.

Lake,  intended the  work to promote tolerance and discussion, but has since been appropriated by right wing groups wishing to make a statement about Islamic attitudes to women. Read more here:

DON’T BELIEVE your eyes…

22/10/2013 § Leave a comment

Stare at the dots and they turn green. Stare at the cross and the dots disappear.

So what? Just a reminder that you can sometimes see more by not looking too closely…

SPOT THE insight: everything is media if you know where to look…

25/09/2013 § Leave a comment

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REALITY?… that depends

28/08/2013 § Leave a comment

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SOMETIMES A cigar is just a cigar. But more often than not it’s something else….

05/08/2013 § Leave a comment

ImageRoy Langmaid’s excellent website reminded me today of the deeper significance of much of  the stuff we call marketing.

Roy is one of Europe’s leading consumer psychologists with a passion for innovation. You can check out his blog here in which he explains how archetypes can connect consumers with certain brands because they reveal a deeper truth they can recognise in their own life.

http://www.langmaidpractice.com/blog/using-archetypes-in-marketing/

It’s a fascinating subject and one I’ve engaged with repeatedly over my career. To explore archetypes in more detail  I’d recommend the book ‘The Hero and the Outlaw’ . (Click image for link). In it the authors explore how it might be possible to imbue a brand with extra power by tapping into the deep-lying Jungian typologies that touch at the heart of our lives. Interesting stuff.

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WHAT’S AN insight…?

29/07/2013 § Leave a comment

Bruce Lee

Image via Wikipedia

Dunno, but here are a few interpretations in some way related to the subject.

Add your own .

Bruce Lee “If you want to learn to swim jump into the water. On dry land no frame of mind is ever going to help you.”

Marshall McLuhan “Most of our assumptions have outlived their usefulness.” 

Oliver Wendell Holmes “A moment’s insight is sometimes worth a lifetime’s experience”. 

George Bernard Shaw “Imagination is the beginning of creation.

Alexander Solzhenitsyn “It is not because the truth is too difficult to see that we make mistakes… we make mistakes because the easiest and most comfortable course for us is to seek insight where it accords with our emotions – especially selfish ones.

Johann Wolfgang von Goethe “The man with insight enough to admit his limitations comes nearest to perfection.”

Marshall McLuhan “A point of view can be a dangerous luxury when substituted for insight and understanding.”

Jack Handy “I hope some animal never bores a hole in my head and lays its eggs in my brain, because later you might think you’re having a good idea but it’s just eggs hatching.”

Winston Churchill  “Men stumble over the truth from time to time, but most pick themselves up as if nothing had happened”

Alice in Wonderland. “Alice laughed: “There’s no use trying,” she said; “one can’t believe impossible things.”
“I daresay you haven’t had much practice,” said the Queen. “When I was younger, I always did it for half an hour a day. Why, sometimes I’ve believed as many as six impossible things before breakfast.”

John le Carre “A desk is a dangerous place from which to view the world.” 

Marty Indik “Half of analysis is anal.” 

Unknown “A hunch is creativity trying to tell you something.”

Joseph Chilton Pearce “To live a creative life, we must lose our fear of being wrong.” 

Frank Lloyd Wright “You have to go wholeheartedly into anything in order to achieve anything worth having.” 

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